LUSH is a character design lab that draws inspiration from graffiti styles, particularly the vibrant and expressive bubble style. It is a creative space where characters are at the core of content planning, and these ideas are expanded into various forms of visual design, such as illustrations, posters, and packaging, to produce unique, lively works full of personality. Just as individual graffiti pieces may differ but create synergy when combined, LUSH brings together diverse individuals, regardless of experience level, to freely showcase their talents. The lab aims to deliver fresh, dynamic creations every time while fostering a sense of community and mutual growth among its members.